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Very little adoption information and photos provided
PetPal
Project
Personal Project
Role
Led the end-to-end UX process, from research to high-fidelity design.
Timeline
8 weeks, 2022
PetPal is a pet adoption website that makes it easy to choose your next furry friend from shelters, rescues, and private owners. PetPal focuses on making the pet adoption process as simple and transparent as possible to increase the willingness of pet adoption.
Overview
For first-time adopters or those with relatively little pet care experience, PetPal offers detailed pet adoption guidelines and aftercare instructions to make the time spent with your adopted animal stress-free and enjoyable. As for those who are not yet ready to adopt a pet but still want to make a difference, PetPal also offers foster programmes and donations.Overall, with the spirit of ‘adoption instead of purchase’, PetPal hopes to help shelter and rescue dogs and cats find loving homes.
Problems
After doing competitor analyses of six stray animal adoption websites, I found several problems.
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Adopters must contact the organisation themselves.
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Cluttered interface, unclear graphics, and too many advertisements
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Only visits in person before adoption are allowed.
Users might be less willing to go through the website with patience, not to mention complete the entire adoption process and bring their ideal furry friends home.
Project Goals
Through this project, I aim to achieve the following goals:
Provide users with comprehensive pet profiles, including personality traits and health details, ensuring compatibility with their family situation.
Offer foster programs to support users who are undecided or financially unable to adopt, promoting temporary care for animals.
Facilitate online viewing and rescue center visits, streamlining the adoption process and reducing unnecessary trips.
Project Timeline
Persona
User Flow
Logo
As a non-profit platform, PetPal not only hopes to help stray animals find a warm home but also strives to promote ‘adoption instead of purchase’, hoping to reduce the number of stray animals as much as possible. Therefore, for the logo design, I chose to use the paws of pets in combination with a love icon to express the spirit of ‘mutual respect for life’ and ‘harmony between humans and animals’.
I have chosen dark and light blue as the main colours for the brand. Blue symbolises sincerity, stability, and harmony, and I hope to convey that PetPal will hold the hands of stray animals with equal love and care, helping them to find happiness.
Typography
Grid System
Landing Page
Pet Listing Page
Use filters and ‘sort by’ to find the best matched pets for you.With pet information clearly listed, clients can browse all the pets at a glance and add the dogs/cats interested in to the favourite.
Pet Information Page
In addition to basic health information and current location about the pet, PetPal also clearly highlights each pet's personality traits to ensure the clients find a pet that is truly suitable for their personal/family situation.If clients would like to know more about the pet, PetPal provides ‘inquiry Email’, ‘in-person visit’, and ‘online meeting’.
Appointment Booking Page & Foster Programme Page
Donation Page
